My Lego Network is a social networking site that involves items, blueprints, ranks, badges which are earned for completing certain tasks, trading and trophies called masterpieces which allow users to progress to go to the next rank. The website has a built in inbox which allows users to send pre written messages to one another. The Lego Network includes automated non-player characters within called "Networkers", who are able to do things which normal users cannot do, sending custom messages, and selling masterpieces and blueprints. The site also has modules which are set up on the user's page that give the user items, or that display picture compositions. Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.
The definitive shape of the Lego bricks, with the inner tubes, was patented by the Lego Group in 1958. Several competitors have attempted to take advantage of Lego's popularity by producing blocks of similar dimensions, and advertising them as being compatible with Lego bricks. In 2002, Lego sued the CoCo Toy Company in Beijing for copyright infringement over its "Coko bricks" product. CoCo was ordered to cease manufacture of the products, publish a formal apology and pay damages. Lego sued the English company Best-Lock Construction Toys in German courts in 2004 and 2009; the Federal Patent Court of Germany denied Lego trademark protection for the shape of its bricks for the latter case. In 2005, the Lego Company sued Canadian company Mega Bloks for trademark violation, but the Supreme Court of Canada upheld Mega Bloks' rights to sell their product. In 2010, the European Court of Justice ruled that the eight-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark."