With a price tag of £69.99/$79.99 and a piece count of 807 it means you’re paying roughly 8-9p/9-10cents per piece, which isn’t too bad when you look at it that way. This set is also quite unique in that it contains the spoilerific Giant Man brick built figure. Also in the set is the airport control tower, a baggage car and a smaller version of the Quinjet.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.