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^ Jump up to: a b Alexander, Ruth (3 December 2012). "How tall can a Lego tower get?". BBC News. Archived from the original on 4 December 2012. Retrieved 4 December 2012. The average maximum force the bricks can stand is 4,240N. That's equivalent to a mass of 432 kg (950lbs). If you divide that by the mass of a single brick, which is 1.152g, then you get the grand total of bricks a single piece of Lego could support: 375,000. So, 375,000 bricks towering 3.5 kilometers (2.17 miles) high is what it would take to break a Lego brick.
The body of the plane is built with five seats for passengers. The wings are added next with what I think are filler stickers added to the top of the wings. There is a small galley with sink and oven in the front of the plane right behind the cockpit. The cockpit uses only one sticker to show navigation equipment - the other is printed, which is always welcome (though not a new piece). A lavatory is installed in the back, and then the inside is complete. There is an odd choice for the door to the lav - a swinging door. Not much opportunity for privacy!
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.
The definitive shape of the Lego bricks, with the inner tubes, was patented by the Lego Group in 1958. Several competitors have attempted to take advantage of Lego's popularity by producing blocks of similar dimensions, and advertising them as being compatible with Lego bricks. In 2002, Lego sued the CoCo Toy Company in Beijing for copyright infringement over its "Coko bricks" product. CoCo was ordered to cease manufacture of the products, publish a formal apology and pay damages. Lego sued the English company Best-Lock Construction Toys in German courts in 2004 and 2009; the Federal Patent Court of Germany denied Lego trademark protection for the shape of its bricks for the latter case. In 2005, the Lego Company sued Canadian company Mega Bloks for trademark violation, but the Supreme Court of Canada upheld Mega Bloks' rights to sell their product. In 2010, the European Court of Justice ruled that the eight-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark."
Bag 3 starts the aircraft and includes 3 minifigures (2 passengers and a pilot) The aircraft has the standard wings and fuselage sections. I am not a fan of the giant wing piece as it limits the number of seats. It does however help to make the aircraft more realistic. Given the size of the aircraft, there are only 5 seats for passengers which is rather disappointing.
Bag 4 finishes the fuselage and all that is left are the engines and tail section. You'll notice that this aircraft has a bathroom on board as well as some storage for a non-existent flight attendant. I think this is the first time that LEGO has put some additional details into aircraft besides just seats. Also there is only one pilot for a 2 seat cockpit in the set.
SAS is a member of Star Alliance, meaning that many of their flights are code-shared or can be interlined with local Star Alliance partners. Therefore, you can take advantage of a one-ticket flight to, from, or via Copenhagen even if your origin or destination is not directly served by SAS. Norwegian is not a member of any alliance, but they offer connecting flights from Copenhagen to their European destinations on one ticket with an intercontinental flight.
Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
Bag 7 finished off the front facade adds in a metal detector and the baggage check-in station. I guess you enter from the right and then maybe the revolving doors are where you can walk out to the plane. I'm not really sure anymore. The conveyor belt is a nice addition to the set for playability and is set up so you can pull the baggage cart right next to it.
The design on the jet pilots’ outfits are very good, with a darker blue colour scheme offset with a red/white/yellow stripe pattern on the torso. The requisite wings and plane emblem complete the look, with the star-emblazoned helmet the icing on the cake. However, as good as those outfits are, I think the bi-plane pilots’ attire is even better, with a swish darker red colour on the legs and above the waist, culminating in a flame-effect design merging into a white torso. The old-fashioned flying helmets and goggles look great and really compliment the overall figure design.
The Lego Group's motto is det bedste er ikke for godt which means roughly "only the best is the best" (more literally "the best is never too good"). This motto, which is still used today, was created by Christiansen to encourage his employees never to skimp on quality, a value he believed in strongly. By 1951 plastic toys accounted for half of the Lego company's output, even though the Danish trade magazine Legetøjs-Tidende ("Toy-Times"), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.
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Colour-wise, it is mainly yellow, with only a dash of green and red, and a little more white, there to break it up. The worker has space to stand and drive the vehicle, and has a walkie talkie attached on the side of the car. Around the other side is a coiled-up, what I assume is a, fuel pump. It looks pretty good when coiled up on the side of the car. Stickers come into use again here, this time for the number plates.