While I like their characters, I really don’t like LEGO recycling their characters. I can make an exception for Bucky, who until this year has only been made available as a pretty exclusive (and pricey) polybag but having this exact same Captain America show up in so many sets is pretty damn lazy. If a super hero minifig has been used a year ago, it really isn’t too much to ask for LEGO to update it slightly.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.