Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.
Other than the planes, I do find it unfortunate that the Friends set focuses on shopping and food like so many Friends sets, and I also think it is unfortunate that the City terminal only has the basics of the airport structure in the control tower and service truck. Having a control tower for the Friends set would have been great. Having a gift shop/cafe for the City terminal would have been a worthwhile addition and not something we have seen in many City sets.
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There are 3 cardboard boxes with more Easter eggs. We get a few references to Marvel organisations such as A.I.M., who you may remember from Iron Man 3 as an R&D agency run by Aldrich Killian, Hammer, one of Stark Industries primary rivals which made an appearance in Iron Man 2, bankrolling Whiplash and finally a box with the Stark Industries logo on it.
The two stunt jets included here actually have some similarity in the basic design and colour scheme to the main piece seen in the Marvel Super Heroes Avenjet Space Mission set. With that being said, I loved the Avenjet in that particular set, so any similarity holds no issue with me. The red and white colours work really well together, and it looks like something you would genuinely see flying through the sky at an air show. I really love it when LEGO truly capture the essence of what you are building, and they do that here. The jets themselves, as I said before, are similar to previously-released jets, and therefore the builds won’t come as any main surprise. That shouldn’t detract from the product, however, as it is a prime example of LEGO finding a winning formula and not really needing to change it.
I like the nod to the classic LEGO Ideas Book with the 'Follow Me' sticker, but overall I think the F-18 type jet is redundant, making the whole thing over-priced. Had it been presented in a different colour scheme from the Viggen, and maybe a bit of a sleeker or more agile design in itself, it might have been a worthwhile inclusion. But as it is, it just superficially looks like two fairly similar aircraft, and thus quite a bit less value for money as a set.
The rest of the model is pretty standard for a Marvel release. Most of the larger sets revolve around a vehicle and/or small structure. This one doesn’t disappoint in that respect. First up, you get the airport control tower. It’s fairly uninteresting, although they have added an exploding wall-play feature which kinda makes up for it. Otherwise, though, it’s simply a tower. In addition to that you get a small baggage car, which is pretty neat. In fairness, as cute as it is, it feels like an attempt to bump up the number of pieces. Lastly, the set comes with a Quinjet. This particular vehicle is considerably smaller than the previous two minifigure-scale Quinjets that Lego gave us last year and in 2012. That said, it’s a great model with some great features.
Parking capacity at Copenhagen Airport was greatly expanded in 2015 with the construction of a new lot as one of the first phases in an ambitious airport expansion plan scheduled to roll out in the coming decades. There are several lots: those near the terminals are very expensive, while the further-flung ones are cheaper (but have free shuttle bus service to the terminals).