@josekalel: I think the size of the terminal is kept in check for price reasons more than anything. This is a $100 set, and while bigger and pricier City sets exist, they tend to be few in number. What's more, the disadvantage to having a plane wide enough to seat two rows of passengers is that it inevitably takes up a big portion of the budget even for a larger set like this one. If the set were just the airport with no plane, then the terminal could probably be around twice this size at the very least… but then the set would not offer such a complete play experience.
While I like their characters, I really don’t like LEGO recycling their characters. I can make an exception for Bucky, who until this year has only been made available as a pretty exclusive (and pricey) polybag but having this exact same Captain America show up in so many sets is pretty damn lazy. If a super hero minifig has been used a year ago, it really isn’t too much to ask for LEGO to update it slightly.
The set has an impressive assortment of minifigures - I quite like that it has six, allowing for a lot of play opportunities. All the major parts of the plane - the wing, cockpit, tail and body - are new to this set in their colours. The inside of the plane has a minimal amount of details, with five seats, a galley and a lavatory. The outside of the plane looks quite smart with all the stickers applied.
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Even in terms of play value it mostly seems to be a trade-off — 60104 loses the vending machine, cafe, baggage x-ray scanner, and a few seats on the plane but gains a baggage conveyor, a restroom, a refueling tank for the plane, an additional minifigure, and more seats in the waiting area. It's pretty nice to see the value of a LEGO air terminal remain fairly stable even though the price has not increased.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.