The build itself is good fun, as it should be, and engaging enough to be interesting. The only thing that I started to find a little boring was the Airport Control Tower, but then its top redeemed it. Naturally, the best thing to build is the Giant Man figure. The techniques used to make it posable, like a regular Lego minifigure, were brilliantly thought out. I hope to see more like this, perhaps in a Galactus set, although I doubt that’ll ever happen.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.