Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.
The programmable Lego brick which is at the heart of these robotics sets has undergone several updates and redesigns, with the latest being called the 'EV3' brick, being sold under the name of Lego Mindstorms EV3. The set includes sensors that detect touch, light, sound and ultrasonic waves, with several others being sold separately, including an RFID reader.
I would also have liked a proper Ant-Man minifig – we get a micro Ant-Man, Giant-Man but not a regular-sized Ant-Man. There is a minifigure-sized Scott Lang hole in this set, and I think LEGO have wasted a great opportunity inserting a really popular and coveted minifigure into their flagship Civil War set. I would even gladly trade Cap and Bucky for one Ant-Man minifig.
4+ Agents Adventurers Alpha Team Aqua Raiders Aquazone Atlantis Avatar: The Last Airbender Baby Batman Belville Bionicle Cars Castle Dino Dino Attack Exo-Force Fabuland Fusion Games Hero Factory The Hobbit Homemaker Indiana Jones Jurassic World Legends of Chima The Lego Movie The Lord of the Rings Mars Mission Mickey Mouse Mixels Monster Fighters Ninja Paradisa Pharaoh's Quest Pirates Pirates of the Caribbean Power Miners Prince of Persia Quatro Racers RoboRiders Rock Raiders Scooby-Doo The Simpsons Slizer/Throwbots Space Spider-Man Speed Racer SpongeBob SquarePants Sports Spybotics Studios Teenage Mutant Ninja Turtles Time Cruisers Toy Story Ultra Agents Vikings Wild West World Racers Znap
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.