Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.[33]
Merlin Entertainments operates seven Legoland amusement parks, the original in Billund, Denmark, the second in Windsor, England, the third in Günzburg, Germany, the fourth in Carlsbad, California, the fifth in Winter Haven, Florida, the sixth in Nusajaya, Malaysia[66] and the seventh in Dubai, United Arab Emirates.[67] and the eighth in Shanghai, Peoples of Republic of China.[68] On 13 July 2005, the control of 70% of the Legoland parks was sold for $460 million to the Blackstone Group of New York while the remaining 30% is still held by Lego Group.[69] There are also eight Legoland Discovery Centres, two in Germany, four in the United States, one in Japan and one in the United Kingdom. Two Legoland Discovery Centres opened in 2013: one at the Westchester Ridge Hill shopping complex in Yonkers, NY and one at the Vaughan Mills in Vaughan, Ontario, Canada. Another has opened at the Meadowlands complex in East Rutherford, New Jersey in 2014.[70]
Every good airport needs a hangar for the planes, and this is no exception. The satisfactory hangar included here does come across as rather basic, and while it doesn’t detract from the overall package, it isn’t going to swing your decision over whether to purchase this (and truthfully, I think you would have already made that decision before you come to the hangar). The design itself is simple, with the build unlikely to take you more than 10 minutes. That being said, it is a well-built piece and doesn’t feel flimsy, which was the impression I had when I first saw a picture of it. The criss-cross pieces towards the base give it a firm foundation, and there are plenty of long pieces which add further stability to it. Plane-wise, it is best suited for the old-fashioned vehicle, with the orange colouring in the design going well with the plane. Only a couple of stickers in use here, with just the AIRSHOW HANGAR words needing to be added.
Agent 13 has a pretty plain appearance, with caramel-coloured wavy hair, and a black, spy-like top. Her torso has some nice details, with sharp, angular lines that all combine to form a rough outline of an upside down star. She has plain sand blue pants and rocks a sub-machine gun accessory. I like regular LEGO firearms, so it’s very nice to get one in this set as they’re fairly uncommon. 

There are 3 cardboard boxes with more Easter eggs. We get a few references to Marvel organisations such as A.I.M., who you may remember from Iron Man 3 as an R&D agency run by Aldrich Killian, Hammer, one of Stark Industries primary rivals which made an appearance in Iron Man 2, bankrolling Whiplash and finally a box with the Stark Industries logo on it.
This was bought for my son's 5th birthday. If your kid likes to really play with the sets like mine does (not just bought for building it) be aware that the door of the airplane likes to pop off if it is not opened/closed just the right way with gentle hands. My son is a typical rambunctious boy and is not great at opening/closing things gingerly, so the door presents a bit of a problem for him. He doesn't have the dexterity or patience to snap the two tiny joint pieces onto the little pole just so yet, so whenever the door comes off he gets frustrated and needs help. Which is fine, we help him and he will eventually learn to do it himself, but just wanted to make y'all aware of this in case you have someone who is picky about the door opening and closing easily/correctly :) I know some little ones get fussy about these things!
LIC - LEGO Instruction Creator, developed by Jeremy Czajkowski, is a cross-platform, Python, OpenGL & Qt powered desktop application for creating and editing LEGO instruction books. LIC imports 3D models, organizes them into submodels, pages & steps, and exports the end result as images or PDF. A rich, WYSIWYG UI editor, which provides a fully interactive preview window along side a drag & drop-enabled navigation tree, to help organize and layout your book. Portions of LIC are based on work of Remi Gagne. LIC will be part of the AIOI - LDraw All-In-One-Installer.

This set is designed for children aged 6+, and one of the ways that it is suitable for them is the inclusion of separate instruction booklets and numbered bags for the different parts of the set (see my post about LEGO age range suitability here).  A younger modeller can build the plane or other item of their choice as soon as they open the box. It's not so much one big set as 5 different parts which make a whole scene. My 7 year old son chose to build a jet first of all...


4+ Agents Adventurers Alpha Team Aqua Raiders Aquazone Atlantis Avatar: The Last Airbender Baby Batman Belville Bionicle Cars Castle Dino Dino Attack Exo-Force Fabuland Fusion Games Hero Factory The Hobbit Homemaker Indiana Jones Jurassic World Legends of Chima The Lego Movie The Lord of the Rings Mars Mission Mickey Mouse Mixels Monster Fighters Ninja Paradisa Pharaoh's Quest Pirates Pirates of the Caribbean Power Miners Prince of Persia Quatro Racers RoboRiders Rock Raiders Scooby-Doo The Simpsons Slizer/Throwbots Space Spider-Man Speed Racer SpongeBob SquarePants Sports Spybotics Studios Teenage Mutant Ninja Turtles Time Cruisers Toy Story Ultra Agents Vikings Wild West World Racers Znap
Inside the box we find eight numbered bags, two unnumbered bags containing large molded plane parts, two loose 16x16 plates, the large airplane wing in medium grey, a sticker sheet and four instruction booklets of varying sizes. Unfortunately there is no cardboard to keep the booklets and sticker sheet flat (though fortunately mine were not crumpled), but never fear, there is a brick separator!

Since the 1950s, the Lego Group has released thousands of sets with a variety of themes, including space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west. Some of the classic themes that continue to the present day include Lego City (a line of sets depicting city life introduced in 1973) and Lego Technic (a line aimed at emulating complex machinery, introduced in 1977).[47]
Agent 13 has a pretty plain appearance, with caramel-coloured wavy hair, and a black, spy-like top. Her torso has some nice details, with sharp, angular lines that all combine to form a rough outline of an upside down star. She has plain sand blue pants and rocks a sub-machine gun accessory. I like regular LEGO firearms, so it’s very nice to get one in this set as they’re fairly uncommon.
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