LEGO City enables us all to remember why we fell in love with LEGO to begin with, to remember how we all first became exposed to LEGO; as a little kid, building our first house or giving our minifigures a hospital or a police station to work in. My first set was a garage, quickly followed by a police station. Having recently found these in storage, and keen to rebuild them, having the opportunity to build something not revolving around a Jedi or an Avenger is one I keen to take advantage of.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.