Lego (Danish: [ˈleːɡo]; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.
After Lego closed down their publishing subsidiary, they moved on to a partnership with Traveller's Tales, and went on to make games like Lego Star Wars, Lego Indiana Jones, Lego Batman, and many more including the very well-received Lego Marvel Super Heroes game, featuring New York City as the overworld and including Marvel characters from the Avengers, the Fantastic Four, the X-Men, and more. More recently, Lego has created a game based on The Lego Movie, due to its popularity.
With a price tag of £69.99/$79.99 and a piece count of 807 it means you’re paying roughly 8-9p/9-10cents per piece, which isn’t too bad when you look at it that way. This set is also quite unique in that it contains the spoilerific Giant Man brick built figure. Also in the set is the airport control tower, a baggage car and a smaller version of the Quinjet.
The programmable Lego brick which is at the heart of these robotics sets has undergone several updates and redesigns, with the latest being called the 'EV3' brick, being sold under the name of Lego Mindstorms EV3. The set includes sensors that detect touch, light, sound and ultrasonic waves, with several others being sold separately, including an RFID reader.
Every good airport needs a hangar for the planes, and this is no exception. The satisfactory hangar included here does come across as rather basic, and while it doesn’t detract from the overall package, it isn’t going to swing your decision over whether to purchase this (and truthfully, I think you would have already made that decision before you come to the hangar). The design itself is simple, with the build unlikely to take you more than 10 minutes. That being said, it is a well-built piece and doesn’t feel flimsy, which was the impression I had when I first saw a picture of it. The criss-cross pieces towards the base give it a firm foundation, and there are plenty of long pieces which add further stability to it. Plane-wise, it is best suited for the old-fashioned vehicle, with the orange colouring in the design going well with the plane. Only a couple of stickers in use here, with just the AIRSHOW HANGAR words needing to be added.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.
By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile. In 1958, the modern brick design was developed; it took five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer. The modern Lego brick design was patented on 28 January 1958.
The last of the three aircraft is a modern biplane. This incorporates a number of rare orange elements including right and left 8 x 3 wedge plates which make up the wings and have only previously appeared in three sets, a 3 x 4 wedge brick only previously found in two sets, and a 3 x 6 round half plate with a 1 x 2 cutout which has only previous appeared in a single set in this colour and which forms the tailplanes. Similar to the two jets the tail fin is stickered rather than printed, as are the pair of 1 x 4 x 1 panels making up the sides of the cockpit. Unlike the jets, however, the instrument panel is stickered, which seems odd as there are existing printed 1 x 2 light bluish grey tiles which could have done an acceptable job. There are also a pair of stickers which represent the engine exhausts and which are applied to a couple of modified 2 x 4 x 1 1/3 bricks with curved top which sit just behind the propeller; applying these neatly to the curved surface takes a steady hand, and that’s also the case for the pair of checkerboard stickers which are stuck onto the propeller cowl. As if stickered exhausts weren’t enough, there are also a couple of light bluish grey exhaust pipes with Technic pin which emerge from the propeller cowl and run along either side of the fuselage. They’re entirely superfluous given the presence of the stickered exhausts but they still look cool regardless!
Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.
Next we have the two Jet Pilots, one female and one male, both of which have identical torsos and helmets. The dark blue torsos, which are unique to this set, are printed with a nice design featuring a red jet with a red, white and gold jet wake plus gold jet insignia on the left breast. The white helmets incorporate a trans-black visor which can be raised and lowered; the helmets feature a print consisting of a star flanked with gold stripes, and like the torsos they’re currently exclusive to this set.
The intelligent brick can be programmed using official software available for Windows and Mac computers, and is downloaded onto the brick via Bluetooth or a USB cable. There are also several unofficial programs and compatible programming languages that have been made to work with the brick, and many books have been written to support this community.