Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
Stickers are used for decorations for the outside of the plane. I like how the stickers for the outside match colours with the piping on the plane. I found the sticker for the top of the door to be a little big; if you line up the orange on the bottom of the stickers with the orange on the plane the sticker overlaps a bit at the top. The stickers for the nose of the plane are not as difficult to apply as I thought they would be. They do seem a bit superfluous, though they do make the plane look nice. The plane is finished with the tail fin, that uses yet more stickers. It is interesting that this plane actually uses more stickers than the Friends plane does.
The box set weighs a little over 2kg and has about 694 pieces in total, including 6 minifigures: a pilot, 3 airport workers, a male and a female passenger. The whole build would get you almost an entire airport facade with a pretty big passenger plane, an airport/control tower build, and an airport service car that tows with it a luggage, fuel and and mobile stairway.
^ Jump up to: a b Alexander, Ruth (3 December 2012). "How tall can a Lego tower get?". BBC News. Archived from the original on 4 December 2012. Retrieved 4 December 2012. The average maximum force the bricks can stand is 4,240N. That's equivalent to a mass of 432 kg (950lbs). If you divide that by the mass of a single brick, which is 1.152g, then you get the grand total of bricks a single piece of Lego could support: 375,000. So, 375,000 bricks towering 3.5 kilometers (2.17 miles) high is what it would take to break a Lego brick.
The Lego Group's motto is det bedste er ikke for godt which means roughly "only the best is the best" (more literally "the best is never too good"). This motto, which is still used today, was created by Christiansen to encourage his employees never to skimp on quality, a value he believed in strongly. By 1951 plastic toys accounted for half of the Lego company's output, even though the Danish trade magazine Legetøjs-Tidende ("Toy-Times"), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.
Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was "The Ultimate Lego Book", published in 1999. More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books.
It’s been three years since the release of the most recent City Airport set, namely, 60019 Stunt Plane, and a full six years since LEGO gave us a number of Airport releases at any one time. Of the five summer 2016 Airport releases, 60103 Airport Air Show was one of those that I was most interested to get my hands on, and I’m pleased to be able to bring you a review of it today.
Lego operates 132 so-called "Lego Store" retail shops. There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
The body of the plane is built with five seats for passengers. The wings are added next with what I think are filler stickers added to the top of the wings. There is a small galley with sink and oven in the front of the plane right behind the cockpit. The cockpit uses only one sticker to show navigation equipment - the other is printed, which is always welcome (though not a new piece). A lavatory is installed in the back, and then the inside is complete. There is an odd choice for the door to the lav - a swinging door. Not much opportunity for privacy!
The mechanic is a rather basic design, with an all-blue colour and a work shirt pattern. He comes equipped with a walkie-talkie and a full tool truck, containing every piece of equipment a mechanic could need. The airport worker looks like every other workman from The LEGO Movie that joined Emmet in a chorus of Everything is Awesome, and is a nostalgic hark bark to the old construction figures that I grew up playing with.
It’s always tough to sum up a set that has the sort of price tag that this one carries; because it doesn’t necessarily offer the collectors value that a Marvel or Star Wars set will offer, it can be a little harder to justify an outlay on, in this case, a few planes and a aircraft hangar. However, if you have a love for the City range, whether it be a nostalgic look back at your childhood, the general consistently-superior design of the range, or simply because your kids want an airport to build, this one has to be recommended. Once I finished building this, I set it up in my daughter’s bedroom, and the overjoyed expression on her face, followed by the extended time taken to play with the planes and flying them all over her room, made every single minute of the build worthwhile. Watching her swirl around her room – and later, the rest of house – clutching the planes and bringing them in for landings into the hangar, reminded me of why I fell in love with LEGO in the the first place; imagination.