Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
I cannot stress just how much I love this item, it may well be the highlight of the whole set. LEGO have released bi-planes before of similar design, but it still something to marvel over. Harking back to those older days of LEGO relying on imagination and not movie franchises, this is what we had to play with, and it is great to be able to relive that in today’s world.
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Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.[48]
There are 3 cardboard boxes with more Easter eggs. We get a few references to Marvel organisations such as A.I.M., who you may remember from Iron Man 3 as an R&D agency run by Aldrich Killian, Hammer, one of Stark Industries primary rivals which made an appearance in Iron Man 2, bankrolling Whiplash and finally a box with the Stark Industries logo on it.
4+ Agents Adventurers Alpha Team Aqua Raiders Aquazone Atlantis Avatar: The Last Airbender Baby Batman Belville Bionicle Cars Castle Dino Dino Attack Exo-Force Fabuland Fusion Games Hero Factory The Hobbit Homemaker Indiana Jones Jurassic World Legends of Chima The Lego Movie The Lord of the Rings Mars Mission Mickey Mouse Mixels Monster Fighters Ninja Paradisa Pharaoh's Quest Pirates Pirates of the Caribbean Power Miners Prince of Persia Quatro Racers RoboRiders Rock Raiders Scooby-Doo The Simpsons Slizer/Throwbots Space Spider-Man Speed Racer SpongeBob SquarePants Sports Spybotics Studios Teenage Mutant Ninja Turtles Time Cruisers Toy Story Ultra Agents Vikings Wild West World Racers Znap
Although no longer being published in the United States by Scholastic, books covering events in the Bionicle storyline are written by Greg Farshtey. They are still being published in Europe by AMEET. Bionicle comics, also written by Farshtey, are compiled into graphic novels and were released by Papercutz. This series ended in 2009, after nine years.[91]
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
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