By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile. In 1958, the modern brick design was developed; it took five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer. The modern Lego brick design was patented on 28 January 1958.
The rest of the model is pretty standard for a Marvel release. Most of the larger sets revolve around a vehicle and/or small structure. This one doesn’t disappoint in that respect. First up, you get the airport control tower. It’s fairly uninteresting, although they have added an exploding wall-play feature which kinda makes up for it. Otherwise, though, it’s simply a tower. In addition to that you get a small baggage car, which is pretty neat. In fairness, as cute as it is, it feels like an attempt to bump up the number of pieces. Lastly, the set comes with a Quinjet. This particular vehicle is considerably smaller than the previous two minifigure-scale Quinjets that Lego gave us last year and in 2012. That said, it’s a great model with some great features.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.