I like the nod to the classic LEGO Ideas Book with the 'Follow Me' sticker, but overall I think the F-18 type jet is redundant, making the whole thing over-priced. Had it been presented in a different colour scheme from the Viggen, and maybe a bit of a sleeker or more agile design in itself, it might have been a worthwhile inclusion. But as it is, it just superficially looks like two fairly similar aircraft, and thus quite a bit less value for money as a set.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.