From mid-2009, the airport was served by 9 airlines flying regular flight service, of which KLM had the busiest route with over 200,000 annual passengers to Amsterdam Schiphol. In 2011, Ryanair announced that Billund Airport with effect from 25 March 2012 would be the base for two Boeing 737 aircraft. At the same time Ryanair published 5 new routes, so that, from the summer of 2012, they would fly to 19 destinations.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.