Bag 3 starts the aircraft and includes 3 minifigures (2 passengers and a pilot) The aircraft has the standard wings and fuselage sections. I am not a fan of the giant wing piece as it limits the number of seats. It does however help to make the aircraft more realistic. Given the size of the aircraft, there are only 5 seats for passengers which is rather disappointing.
Lego operates 132 so-called "Lego Store" retail shops. There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.