Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.[48]
The build itself is good fun, as it should be, and engaging enough to be interesting. The only thing that I started to find a little boring was the Airport Control Tower, but then its top redeemed it. Naturally, the best thing to build is the Giant Man figure. The techniques used to make it posable, like a regular Lego minifigure, were brilliantly thought out. I hope to see more like this, perhaps in a Galactus set, although I doubt that’ll ever happen.

Structurally, the plane model is sound and very well-built. A little too well-built in some areas you would say, but they are necessary measures like the awkward humps in the interior of the plane you will discover. Space is very wisely used in this model as they’ve managed to fit a proper looking cockpit for 2 pilots and even managed to squeeze in a sink, a mini-bar with the one drink, seats for 6 more passengers and even a tight little space of a washroom. That door hinge though, is a work of art.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
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