Lego operates 132 so-called "Lego Store" retail shops.[71] There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.[72]
Here’s a look at the Winter Soldier and Captain America minifigures. Unfortunately, neither one of them is exclusive to this set, with this version of Winter Soldier making an appearance in 76047 Black Panther Pursuit. Captain America has been a lot more promiscuous, having made an appearance in 2 sets (Quinjet City Chase & Hydra Fortress Smash) and a polybag as well. His torso is also identical to the one from Black Panther Pursuit.
Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was "The Ultimate Lego Book", published in 1999. More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books.[90]
The set has an impressive assortment of minifigures - I quite like that it has six, allowing for a lot of play opportunities. All the major parts of the plane - the wing, cockpit, tail and body - are new to this set in their colours. The inside of the plane has a minimal amount of details, with five seats, a galley and a lavatory. The outside of the plane looks quite smart with all the stickers applied.
My personal favourite of the three planes included in this set, the design is superb and really captures the look and feel of the old-fashioned airplane that it is based on. The build isn’t too complex, and it really is a joy to see the final product come together. The plane has a distinct orange colour scheme, with some black and grey thrown in, and the shades work well together.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
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