Lego operates 132 so-called "Lego Store" retail shops. There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
I'm not sure what to make of the set yet. I like the planes (although that biplane really doesn't need the bubble canopy). The idea of adding a hangar is interesting and I don't mind that it's a bit open. But the fact that it'll only house one of the three planes is annoying. Having said that, I'm not sure what you could do about it. Tripling the hangar would make it big and boring and push the price up. Could they have done two planes and a double hangar?
This is a good set if you want an airport. The set includes a big plain and a terminal. The terminal has a control tower, check-in, luggage handler, fuel tank, ... I expanded my terminal and built it on a 32x32 baseplate and used the 2 grey 16x16 plates for the roof. The backside is not completely closed. Otherwise is the luggage belt is not accessible with my hand. I added 2 extra seats in the plane. Normally you have 6 seats in the plane, but I raised it to 8. I wanted more than 8 but that is almost not possible. The plane is brought with a big brick which includes the middle of the plane and the 2 wings and that one limits the possibilities. The toilet in the plane is still on the backside.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.