From mid-2009, the airport was served by 9 airlines flying regular flight service, of which KLM had the busiest route with over 200,000 annual passengers to Amsterdam Schiphol. In 2011, Ryanair announced that Billund Airport with effect from 25 March 2012 would be the base for two Boeing 737 aircraft. At the same time Ryanair published 5 new routes, so that, from the summer of 2012, they would fly to 19 destinations.
Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was "The Ultimate Lego Book", published in 1999. More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books.
My Lego Network is a social networking site that involves items, blueprints, ranks, badges which are earned for completing certain tasks, trading and trophies called masterpieces which allow users to progress to go to the next rank. The website has a built in inbox which allows users to send pre written messages to one another. The Lego Network includes automated non-player characters within called "Networkers", who are able to do things which normal users cannot do, sending custom messages, and selling masterpieces and blueprints. The site also has modules which are set up on the user's page that give the user items, or that display picture compositions. Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.
Thanks for the great review and comparison. I've thought about getting the Friends Airport for my daughter, as we both like the amount of detail inside the plane. Why would Lego think that boys don't care as much about detail? I love the wider body planes, but it's a shame they're not producing the runway plates, or including them in the airport sets, anymore. I agree with ZeeBricks that if they're not going to include everything an airport needs (although as expensive as price/piece these sets are getting it would cost a fortune) they should sell smaller sets that can be added together. Now that I'm feeling nostalgic for classic airport I might rebuild my 6392 and dust off my 6396 and set them up tonight, it's time for some serious swooshing :)
My six year old grandson loves Lego's. His daddy is a pilot so we got him this Lego City Airport for his birthday. Wow! He couldn't wait to put it together! It was organized in bags (which I didn't know) and this prevents overwhelming a little person. At least that's what my son said! He did indeed help our grandson put it together, but that was expected as a father/son project. It is so realistic! I love the tower especially. It has moving parts and all kinds of nifty little things - like luggage! The plane has a bathroom too! This is a great addition to anyone who loves Lego's!
Lego operates 132 so-called "Lego Store" retail shops. There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
LEGO City enables us all to remember why we fell in love with LEGO to begin with, to remember how we all first became exposed to LEGO; as a little kid, building our first house or giving our minifigures a hospital or a police station to work in. My first set was a garage, quickly followed by a police station. Having recently found these in storage, and keen to rebuild them, having the opportunity to build something not revolving around a Jedi or an Avenger is one I keen to take advantage of.
The remainder of the build is the control tower and terminal building. First there is a metal detector screener leading to the waiting/secure area of the airport, which seems taller than it needs to be for the minifigures. I think the same effect could have been made with half the height, except that would not allow for an impressive height for the overall tower. However it does seem to be similar to many modern airports with the high ceilings. This area also seems to be someplace to check luggage as evidenced by the rather nifty conveyor belt that comes in a full part. The moving parts of the set include a revolving door (a very tall one, for the first floor) that leads from the secure area of the airport out to the tarmac, and of course the conveyor belt.