Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.
I'm not sure what to make of the set yet. I like the planes (although that biplane really doesn't need the bubble canopy). The idea of adding a hangar is interesting and I don't mind that it's a bit open. But the fact that it'll only house one of the three planes is annoying. Having said that, I'm not sure what you could do about it. Tripling the hangar would make it big and boring and push the price up. Could they have done two planes and a double hangar?
Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
After Lego closed down their publishing subsidiary, they moved on to a partnership with Traveller's Tales, and went on to make games like Lego Star Wars, Lego Indiana Jones, Lego Batman, and many more including the very well-received Lego Marvel Super Heroes game, featuring New York City as the overworld and including Marvel characters from the Avengers, the Fantastic Four, the X-Men, and more. More recently, Lego has created a game based on The Lego Movie, due to its popularity.
The programmable Lego brick which is at the heart of these robotics sets has undergone several updates and redesigns, with the latest being called the 'EV3' brick, being sold under the name of Lego Mindstorms EV3. The set includes sensors that detect touch, light, sound and ultrasonic waves, with several others being sold separately, including an RFID reader.
The set has an impressive assortment of minifigures - I quite like that it has six, allowing for a lot of play opportunities. All the major parts of the plane - the wing, cockpit, tail and body - are new to this set in their colours. The inside of the plane has a minimal amount of details, with five seats, a galley and a lavatory. The outside of the plane looks quite smart with all the stickers applied.
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Bag 4 finishes the fuselage and all that is left are the engines and tail section. You'll notice that this aircraft has a bathroom on board as well as some storage for a non-existent flight attendant. I think this is the first time that LEGO has put some additional details into aircraft besides just seats. Also there is only one pilot for a 2 seat cockpit in the set.