Lego also initiated a robotics line of toys called 'Mindstorms' in 1999, and has continued to expand and update this range ever since. The roots of the product originate from a programmable brick developed at the MIT Media Lab, and the name is taken from a paper by Seymour Papert, a computer scientist and educator who developed the educational theory of constructionism, and whose research was at times funded by the Lego Group.[51]
We are a collective bunch of geeks who love to share our passion with the rest of the world. Just like the Beholder we have adopted as our mascot, we have both depth and width of geeky topics we cover. By visiting this page, you declare yourself one of us! If you have grown up with a steady diet of all things related to video games, Star Wars, Star Trek, sci-fi, gadgets, toys, Transformers one way or another, this will be your second home.
The latest wave of City sets takes us to the airport, for a wide selection of aerial adventures. Whether it’s delivering the mail, or making sure a VIP gets to where they need to go, the LEGO City Airport range has a wide selection available. With five sets of varying prices, there truly is something for everyone here. The Airport Air Show – which we are looking at today – offers two stunt jets and a vintage plane – as well as a hangar and the staff required to keep things ticking over.
Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.[48]
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
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