Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was "The Ultimate Lego Book", published in 1999. More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books.[90]

Help the pilot and the airport worker get the packages ready for delivery! Use the hand truck to load the packages on the airport service car and drive them to the back of the plane for loading. Fit all the packages in and then make sure the back is closed before letting the pilot know he's good to go. Take off for some fun package delivery in LEGO® City!


Although no longer being published in the United States by Scholastic, books covering events in the Bionicle storyline are written by Greg Farshtey. They are still being published in Europe by AMEET. Bionicle comics, also written by Farshtey, are compiled into graphic novels and were released by Papercutz. This series ended in 2009, after nine years.[91]
My Lego Network is a social networking site that involves items, blueprints, ranks, badges which are earned for completing certain tasks, trading and trophies called masterpieces which allow users to progress to go to the next rank. The website has a built in inbox which allows users to send pre written messages to one another. The Lego Network includes automated non-player characters within called "Networkers", who are able to do things which normal users cannot do, sending custom messages, and selling masterpieces and blueprints. The site also has modules which are set up on the user's page that give the user items, or that display picture compositions. Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.[65]
Basically, the only thing that the two sets have in common is that they both have planes. However there is quite a bit of difference on the inside of the planes. There are a lot more details in the Friends plane. In addition to the seats, there is a rolling service cart complete with refreshments, emergency lighting as well as a larger galley and lav in the back of the plane.
In June 2013, it was reported that Warner Bros. was developing a feature film adaptation of Lego Ninjago. Brothers Dan Hageman and Kevin Hageman were attached to write the adaptation, while Dan Lin and Roy Lee, along with Phil Lord and Chris Miller, were announced as producers.[87] The film, The Lego Ninjago Movie, was released in September 2017.[88] A computer-generated animated series based on Lego Ninjago: Masters of Spinjitzu began in 2011, and another based on Legends of Chima began in 2013. A television series of Lego City has also been announced.[89]
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
×