Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.
Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
Every good airport needs a hangar for the planes, and this is no exception. The satisfactory hangar included here does come across as rather basic, and while it doesn’t detract from the overall package, it isn’t going to swing your decision over whether to purchase this (and truthfully, I think you would have already made that decision before you come to the hangar). The design itself is simple, with the build unlikely to take you more than 10 minutes. That being said, it is a well-built piece and doesn’t feel flimsy, which was the impression I had when I first saw a picture of it. The criss-cross pieces towards the base give it a firm foundation, and there are plenty of long pieces which add further stability to it. Plane-wise, it is best suited for the old-fashioned vehicle, with the orange colouring in the design going well with the plane. Only a couple of stickers in use here, with just the AIRSHOW HANGAR words needing to be added.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.
Compared to other major European hub airports, like Charles de Gaulle or Heathrow, CPH has a similar number of connections, but is much smaller in both actual size and passenger volumes, and can provide a calmer, more pleasant experience. Its location in the south of Scandinavia makes reaching most European destinations reasonable, and flying to destinations in the Baltic region and in Eastern Europe generally only takes half the time as from major hub airports in Western Europe.
I'm not sure what to make of the set yet. I like the planes (although that biplane really doesn't need the bubble canopy). The idea of adding a hangar is interesting and I don't mind that it's a bit open. But the fact that it'll only house one of the three planes is annoying. Having said that, I'm not sure what you could do about it. Tripling the hangar would make it big and boring and push the price up. Could they have done two planes and a double hangar?
It’s always tough to sum up a set that has the sort of price tag that this one carries; because it doesn’t necessarily offer the collectors value that a Marvel or Star Wars set will offer, it can be a little harder to justify an outlay on, in this case, a few planes and a aircraft hangar. However, if you have a love for the City range, whether it be a nostalgic look back at your childhood, the general consistently-superior design of the range, or simply because your kids want an airport to build, this one has to be recommended. Once I finished building this, I set it up in my daughter’s bedroom, and the overjoyed expression on her face, followed by the extended time taken to play with the planes and flying them all over her room, made every single minute of the build worthwhile. Watching her swirl around her room – and later, the rest of house – clutching the planes and bringing them in for landings into the hangar, reminded me of why I fell in love with LEGO in the the first place; imagination.