There are several robotics competitions which use the Lego robotics sets. The earliest is Botball, a national U.S. middle- and high-school competition stemming from the MIT 6.270 Lego robotics tournament. Other Lego robotics competitions include Junior FIRST LEGO League (Jr.FLL) for students ages 6–9 and FIRST Lego League (FLL) for students ages 9–16 (age 9–14 in the United States, Canada, and Mexico). Jr.FLL and FLL offer real-world engineering challenges to participants. FLL uses Lego-based robots to complete tasks. Jr.FLL participants build models out of Lego elements. In its 2010 season, there were 16,070 FLL teams in over 55 countries. In its 2010 season, there were 2,147 Jr.FLL teams with 12,882 total student participants in the United States and Canada. The international RoboCup Junior football competition involves extensive use of Lego Mindstorms equipment which is often pushed to its extreme limits.[53]
After Lego closed down their publishing subsidiary, they moved on to a partnership with Traveller's Tales, and went on to make games like Lego Star Wars, Lego Indiana Jones, Lego Batman, and many more including the very well-received Lego Marvel Super Heroes game, featuring New York City as the overworld and including Marvel characters from the Avengers, the Fantastic Four, the X-Men, and more.[74][75] More recently, Lego has created a game based on The Lego Movie, due to its popularity.[76]

The remainder of the build is the control tower and terminal building. First there is a metal detector screener leading to the waiting/secure area of the airport, which seems taller than it needs to be for the minifigures. I think the same effect could have been made with half the height, except that would not allow for an impressive height for the overall tower. However it does seem to be similar to many modern airports with the high ceilings. This area also seems to be someplace to check luggage as evidenced by the rather nifty conveyor belt that comes in a full part. The moving parts of the set include a revolving door (a very tall one, for the first floor) that leads from the secure area of the airport out to the tarmac, and of course the conveyor belt.
I purchased this set the day it was released for my LEGO City, as an upgrade from my previous airport (10159 Airport from 2004). First off, the build is great and although it's not very challenging, it's exciting to see the plane come to life and the use of the big plane pieces (eg. the nose, the wings, the tail etc.) was new to me, though I know there have been a number of planes in the past that use these pieces. There are 4 instruction booklets (2 for the plane, one for the airport, and one for the luggage/fuel/stairs car), 8 numbered bags, and two separate bags with the bigger pieces in. This makes the build very easy to follow. The completed set is very grand (especially the plane) in scale, and great looking. It's nice to see that a different colour scheme been used for the plane as opposed to the usual red and white or blue and white colours as seen in previous sets. The plane is HUGE, with a wingspan of around 2 32-wide baseplates (bare this in mind if you want to make a runway). However, despite its huge size, the inside of the plane is very bare. There are 5 seats for the passengers, another one facing backwards which I presume is for the cabin crew (although there isn't a cabin crew minifigure, which would have been a nice addition), and two seats in the cockpit. There's a tiny bathroom at the back of the plane, and a small galley area at the front with a sink and cupboard. There's easily room for a sixth chair in the plane, which I think should have been included, and the space within the plane could've been arranged better to fully optimise the area. The airport terminal has a very nice modern look, and includes the revolving door, tower, waiting area, security scanner and check in desk with luggage conveyor. Although this sounds like a lot of features, the inside of the terminal is, again, very bare and the space could've been used better. There are only 4 seats in the waiting area, and a lot of the space is taken up by the revolving door. The operational conveyor belt for the luggage is a nice touch, though, and there is a fair bit of playability within. The service car is a nice addition to this set and gives it more playability. All the trailers (fuel, stairs and luggage) connect together and attach to the service car, which has a really cool "follow me" sign on the back. This is a really nice addition to the set. Overall, I really like this set because of how it looks and because there's plenty of opportunity for play, but I think a lot more thought could've gone into maximising the space within the plane and the airport. Some more minifigures would have been good, such as a member of the cabin crew, a check-in clerk and a security officer. The value for money is okay with this set, as you do get a lot of big pieces, but the bare interiors are a little disappointing for the price you pay.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia[77][78] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build labyrinth, "Creationary", in which players must build something which appears on a card, or "Ramses Pyramid", in which players collect gems and climb up a customisable pyramid. Like many board games, the games use dice. In Lego Games, the dice are Lego, with Lego squares with symbols on Lego studs on the dice, surrounded by rubber. The games vary from simple to complex, some are similar to "traditional" board games, while others are completely different.[79]
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
Merlin Entertainments operates seven Legoland amusement parks, the original in Billund, Denmark, the second in Windsor, England, the third in Günzburg, Germany, the fourth in Carlsbad, California, the fifth in Winter Haven, Florida, the sixth in Nusajaya, Malaysia[66] and the seventh in Dubai, United Arab Emirates.[67] and the eighth in Shanghai, Peoples of Republic of China.[68] On 13 July 2005, the control of 70% of the Legoland parks was sold for $460 million to the Blackstone Group of New York while the remaining 30% is still held by Lego Group.[69] There are also eight Legoland Discovery Centres, two in Germany, four in the United States, one in Japan and one in the United Kingdom. Two Legoland Discovery Centres opened in 2013: one at the Westchester Ridge Hill shopping complex in Yonkers, NY and one at the Vaughan Mills in Vaughan, Ontario, Canada. Another has opened at the Meadowlands complex in East Rutherford, New Jersey in 2014.[70]
The final two minifigures are the Biplane Pilot and the intrepid Wing Walker. Both of these minifigures share the same white torso which is printed with a flight suit design overlaid with dark red and bright light orange flames plus a logo over the left breast. The torso design is superb and it can at present only be found in this set. Both minifigures are provided with a reddish brown aviator cap and dark bluish grey goggles, and the pilot (below left) also gets an alternative to this headgear in the form of medium dark flesh mid-length hair which has only ever appeared in five sets in this colour.