Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was "The Ultimate Lego Book", published in 1999. More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books.[90]
There are several robotics competitions which use the Lego robotics sets. The earliest is Botball, a national U.S. middle- and high-school competition stemming from the MIT 6.270 Lego robotics tournament. Other Lego robotics competitions include Junior FIRST LEGO League (Jr.FLL) for students ages 6–9 and FIRST Lego League (FLL) for students ages 9–16 (age 9–14 in the United States, Canada, and Mexico). Jr.FLL and FLL offer real-world engineering challenges to participants. FLL uses Lego-based robots to complete tasks. Jr.FLL participants build models out of Lego elements. In its 2010 season, there were 16,070 FLL teams in over 55 countries. In its 2010 season, there were 2,147 Jr.FLL teams with 12,882 total student participants in the United States and Canada. The international RoboCup Junior football competition involves extensive use of Lego Mindstorms equipment which is often pushed to its extreme limits.[53]

Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.[48]

Lego operates 132 so-called "Lego Store" retail shops.[71] There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.[72]


Lego pieces of all varieties constitute a universal system. Despite variation in the design and the purposes of individual pieces over the years, each piece remains compatible in some way with existing pieces. Lego bricks from 1958 still interlock with those made in the current time, and Lego sets for young children are compatible with those made for teenagers. Six bricks of 2 × 4 studs[28] can be combined in 915,103,765 ways.[29]
Billund Airport had its beginning in 1961 when the son of the founder of the Lego Group, Godtfred Kirk Christiansen, established a private 800-meter long runway and hangar north of his factory in Billund. With Christiansen as a key driver, more of the neighbouring municipalities were included in the group of owners, and it was planned that the airport should be expanded to a regular public airport.
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