Compared to other major European hub airports, like Charles de Gaulle or Heathrow, CPH has a similar number of connections, but is much smaller in both actual size and passenger volumes, and can provide a calmer, more pleasant experience. Its location in the south of Scandinavia makes reaching most European destinations reasonable, and flying to destinations in the Baltic region and in Eastern Europe generally only takes half the time as from major hub airports in Western Europe.
Lego operates 132 so-called "Lego Store" retail shops. There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
Billund Airport had its beginning in 1961 when the son of the founder of the Lego Group, Godtfred Kirk Christiansen, established a private 800-meter long runway and hangar north of his factory in Billund. With Christiansen as a key driver, more of the neighbouring municipalities were included in the group of owners, and it was planned that the airport should be expanded to a regular public airport.
I like the nod to the classic LEGO Ideas Book with the 'Follow Me' sticker, but overall I think the F-18 type jet is redundant, making the whole thing over-priced. Had it been presented in a different colour scheme from the Viggen, and maybe a bit of a sleeker or more agile design in itself, it might have been a worthwhile inclusion. But as it is, it just superficially looks like two fairly similar aircraft, and thus quite a bit less value for money as a set.
If you don’t own Black Panther Pursuit or any of the sets that included Captain America, I guess it would a plus getting the both of them in this set but Super Heroes collectors tend to be completionists, so I think that scenario will be particularly rare. I guess you could always sell your spares on the secondary market, but really, who wants to do that?
Structurally, the plane model is sound and very well-built. A little too well-built in some areas you would say, but they are necessary measures like the awkward humps in the interior of the plane you will discover. Space is very wisely used in this model as they’ve managed to fit a proper looking cockpit for 2 pilots and even managed to squeeze in a sink, a mini-bar with the one drink, seats for 6 more passengers and even a tight little space of a washroom. That door hinge though, is a work of art.
Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.