Inside the box we find eight numbered bags, two unnumbered bags containing large molded plane parts, two loose 16x16 plates, the large airplane wing in medium grey, a sticker sheet and four instruction booklets of varying sizes. Unfortunately there is no cardboard to keep the booklets and sticker sheet flat (though fortunately mine were not crumpled), but never fear, there is a brick separator!
There are 3 cardboard boxes with more Easter eggs. We get a few references to Marvel organisations such as A.I.M., who you may remember from Iron Man 3 as an R&D agency run by Aldrich Killian, Hammer, one of Stark Industries primary rivals which made an appearance in Iron Man 2, bankrolling Whiplash and finally a box with the Stark Industries logo on it.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.