Although no longer being published in the United States by Scholastic, books covering events in the Bionicle storyline are written by Greg Farshtey. They are still being published in Europe by AMEET. Bionicle comics, also written by Farshtey, are compiled into graphic novels and were released by Papercutz. This series ended in 2009, after nine years.[91]
^ Jump up to: a b Alexander, Ruth (3 December 2012). "How tall can a Lego tower get?". BBC News. Archived from the original on 4 December 2012. Retrieved 4 December 2012. The average maximum force the bricks can stand is 4,240N. That's equivalent to a mass of 432 kg (950lbs). If you divide that by the mass of a single brick, which is 1.152g, then you get the grand total of bricks a single piece of Lego could support: 375,000. So, 375,000 bricks towering 3.5 kilometers (2.17 miles) high is what it would take to break a Lego brick.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]