The Lego Movie, a feature film based on Lego toys, was released by Warner Bros. in February 2014. It featured Chris Pratt in the lead role, with substantial supporting characters voiced by Will Arnett, Morgan Freeman, Liam Neeson, Alison Brie, Will Ferrell and Nick Offerman. A contest was held for contestants to submit designs for vehicles to be used in the film. After the release of The Lego Movie, independent Canadian toy retailers reported issues with shortages of Lego products and cited cancellations of Lego pre-orders without warning as a motive to stock compatible, rival products.
Even in terms of play value it mostly seems to be a trade-off — 60104 loses the vending machine, cafe, baggage x-ray scanner, and a few seats on the plane but gains a baggage conveyor, a restroom, a refueling tank for the plane, an additional minifigure, and more seats in the waiting area. It's pretty nice to see the value of a LEGO air terminal remain fairly stable even though the price has not increased.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.