My Lego Network is a social networking site that involves items, blueprints, ranks, badges which are earned for completing certain tasks, trading and trophies called masterpieces which allow users to progress to go to the next rank. The website has a built in inbox which allows users to send pre written messages to one another. The Lego Network includes automated non-player characters within called "Networkers", who are able to do things which normal users cannot do, sending custom messages, and selling masterpieces and blueprints. The site also has modules which are set up on the user's page that give the user items, or that display picture compositions. Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.
Attention then shifts to construction of the three aircraft. When I first spied this set I assumed that the two red jets were the same, but closer examination reveals a number of differences. First up is a red jet with a canard wing configuration as seen in the Saab Viggen amongst others. The lower fuselage is fashioned from a number of double and triple inverted 45 degree slopes with a pair of 1 x 14 Technic bricks running through the centre; there’s no obvious reason for Technic bricks to be used in this situation – standard 1 x 14 bricks would have done the job just as well - so I assume that LEGO just happened to have a bunch of them lying around…. A printed black 1 x 2 tile in the cockpit represents the instrument panel, while a substantial air intake is attached on either side of the fuselage at a 90 degree angle by way of brackets.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.