Lego operates 132 so-called "Lego Store" retail shops. There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was "The Ultimate Lego Book", published in 1999. More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books.
The latest wave of City sets takes us to the airport, for a wide selection of aerial adventures. Whether it’s delivering the mail, or making sure a VIP gets to where they need to go, the LEGO City Airport range has a wide selection available. With five sets of varying prices, there truly is something for everyone here. The Airport Air Show – which we are looking at today – offers two stunt jets and a vintage plane – as well as a hangar and the staff required to keep things ticking over.
Next we have the two Jet Pilots, one female and one male, both of which have identical torsos and helmets. The dark blue torsos, which are unique to this set, are printed with a nice design featuring a red jet with a red, white and gold jet wake plus gold jet insignia on the left breast. The white helmets incorporate a trans-black visor which can be raised and lowered; the helmets feature a print consisting of a star flanked with gold stripes, and like the torsos they’re currently exclusive to this set.
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This detailed model features a classic red, black and grey colour scheme, large driver's cab with detailed dashboard, wing mirrors, opening tool storage compartment, 4-cylinder engine with moving pistons, twin-axle steering, double rear axle and chunky tires. Activate the boom to position the water cannon and extinguish the flames! This Power Functions upgradable model can be rebuilt to create an awesome Fire Rescue Vehicle!
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build labyrinth, "Creationary", in which players must build something which appears on a card, or "Ramses Pyramid", in which players collect gems and climb up a customisable pyramid. Like many board games, the games use dice. In Lego Games, the dice are Lego, with Lego squares with symbols on Lego studs on the dice, surrounded by rubber. The games vary from simple to complex, some are similar to "traditional" board games, while others are completely different.
With a price tag of £69.99/$79.99 and a piece count of 807 it means you’re paying roughly 8-9p/9-10cents per piece, which isn’t too bad when you look at it that way. This set is also quite unique in that it contains the spoilerific Giant Man brick built figure. Also in the set is the airport control tower, a baggage car and a smaller version of the Quinjet.