I like the nod to the classic LEGO Ideas Book with the 'Follow Me' sticker, but overall I think the F-18 type jet is redundant, making the whole thing over-priced. Had it been presented in a different colour scheme from the Viggen, and maybe a bit of a sleeker or more agile design in itself, it might have been a worthwhile inclusion. But as it is, it just superficially looks like two fairly similar aircraft, and thus quite a bit less value for money as a set.
My Lego Network is a social networking site that involves items, blueprints, ranks, badges which are earned for completing certain tasks, trading and trophies called masterpieces which allow users to progress to go to the next rank. The website has a built in inbox which allows users to send pre written messages to one another. The Lego Network includes automated non-player characters within called "Networkers", who are able to do things which normal users cannot do, sending custom messages, and selling masterpieces and blueprints. The site also has modules which are set up on the user's page that give the user items, or that display picture compositions. Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.
City has had many games since it was released. One in particular, The Robot Chronicles, was a cross-over game which saw the City, Racers, and Agents 2.0 all together in Lego City, where the player controlled and unlocked vehicles in each theme to play through a campaign. This campaign/game was also tied into a My LEGO Network The Robot Chronicles campaign- playing the game earned rewards in MLN which could be used in that campaign to eventually get the Key to LEGO City.
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.