Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.
Lego operates 132 so-called "Lego Store" retail shops. There are stores at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
There are several robotics competitions which use the Lego robotics sets. The earliest is Botball, a national U.S. middle- and high-school competition stemming from the MIT 6.270 Lego robotics tournament. Other Lego robotics competitions include Junior FIRST LEGO League (Jr.FLL) for students ages 6–9 and FIRST Lego League (FLL) for students ages 9–16 (age 9–14 in the United States, Canada, and Mexico). Jr.FLL and FLL offer real-world engineering challenges to participants. FLL uses Lego-based robots to complete tasks. Jr.FLL participants build models out of Lego elements. In its 2010 season, there were 16,070 FLL teams in over 55 countries. In its 2010 season, there were 2,147 Jr.FLL teams with 12,882 total student participants in the United States and Canada. The international RoboCup Junior football competition involves extensive use of Lego Mindstorms equipment which is often pushed to its extreme limits.
While I like their characters, I really don’t like LEGO recycling their characters. I can make an exception for Bucky, who until this year has only been made available as a pretty exclusive (and pricey) polybag but having this exact same Captain America show up in so many sets is pretty damn lazy. If a super hero minifig has been used a year ago, it really isn’t too much to ask for LEGO to update it slightly.
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The design on the jet pilots’ outfits are very good, with a darker blue colour scheme offset with a red/white/yellow stripe pattern on the torso. The requisite wings and plane emblem complete the look, with the star-emblazoned helmet the icing on the cake. However, as good as those outfits are, I think the bi-plane pilots’ attire is even better, with a swish darker red colour on the legs and above the waist, culminating in a flame-effect design merging into a white torso. The old-fashioned flying helmets and goggles look great and really compliment the overall figure design.
^ Jump up to: a b Alexander, Ruth (3 December 2012). "How tall can a Lego tower get?". BBC News. Archived from the original on 4 December 2012. Retrieved 4 December 2012. The average maximum force the bricks can stand is 4,240N. That's equivalent to a mass of 432 kg (950lbs). If you divide that by the mass of a single brick, which is 1.152g, then you get the grand total of bricks a single piece of Lego could support: 375,000. So, 375,000 bricks towering 3.5 kilometers (2.17 miles) high is what it would take to break a Lego brick.