This set is designed for children aged 6+, and one of the ways that it is suitable for them is the inclusion of separate instruction booklets and numbered bags for the different parts of the set (see my post about LEGO age range suitability here).  A younger modeller can build the plane or other item of their choice as soon as they open the box. It's not so much one big set as 5 different parts which make a whole scene. My 7 year old son chose to build a jet first of all...
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
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