Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
Pack your bags and get ready to go on vacation! Head to the airport and check in at the terminal. Put your luggage on the conveyor belt and watch it get loaded onto the passenger airplane. Go through security and then head out the revolving doors to the loading area. Climb the stairs and get buckled in, your trip is about to start! This creative play building toy includes 6 minifigures.

Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
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