Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73]
With a price tag of £69.99/$79.99 and a piece count of 807 it means you’re paying roughly 8-9p/9-10cents per piece, which isn’t too bad when you look at it that way. This set is also quite unique in that it contains the spoilerific Giant Man brick built figure. Also in the set is the airport control tower, a baggage car and a smaller version of the Quinjet.
In December 2012, the BBC's More or Less radio program asked the Open University's engineering department to determine "how many Lego bricks, stacked one on top of the other, it would take for the weight to destroy the bottom brick?"[44] Using a hydraulic testing machine, the engineering department determined the average maximum force a 2×2 Lego brick can stand is 4,240 newtons; since an average 2×2 Lego brick has a mass of 1.152 grams (0.0406 oz), according to their calculations it would take a stack of 375,000 bricks to cause the bottom brick to collapse, which represents a stack 3,591 metres (11,781 ft) in height.[44]
Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.[73] 
×